Live · The Innovation Hub

We don't guess.
We experiment.

Marketing without mathematical testing is just gambling. Explore the live experiments our growth engineers are running across thousands of dollars of daily ad spend.

01The experiment log

Hypothesis. Test.
Verdict.

01CompletedMarch 2026
Video Length vs Booked Meetings

Hypothesis: Shorter TikTok-style VSLs (Video Sales Letters) will outperform deep 10-minute long-form VSLs for high-ticket B2B Enterprise offers.

The Result

Hypothesis Invalidated. The 10-minute deep-dive VSL booked 3x more meetings than the 60-second "punchy" version because high-ticket buyers required intense logical justification before talking to sales.

02OngoingApril 2026
WhatsApp API vs Email Nurture

Hypothesis: Shifting the primary lead nurture sequence from an ActiveCampaign Email Flow to an automated n8n WhatsApp Flow will increase demo show-up rates by 40%. Data is currently collecting across 1,200 leads.

02Currently in the lab

1,200 leads
under test.

Every insight above was bought with real ad spend — then rolled straight into client accounts. Your campaigns inherit the winners, not the guesses.

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