The practise of updating a website’s technical components to raise the ranking of its pages in search engines is known as technical SEO. The technological SEO basics that make a website speedy, simple to crawl, and understandable for search engines are handled by marketing companies. On-page SEO, which seeks to enhance features on your website to improve rankings, includes technical SEO. Off-page SEO, on the other hand, focuses on expanding a website’s visibility through additional channels.
Search engines like Google aim to deliver the most relevant results to its users. As a consequence, Google’s bot scans and evaluates web pages according to a number of factors. A website’s loading speed, for example, depends in part on the user’s experience. The content of your sites can be determined by search engine bots with the help of other aspects. You can have the finest website and excellent content. However, what if your technical SEO is failing? In such case, you won’t be
You may find a list of essential chores to complete to make sure your technical SEO is up to par below. By abiding by these guidelines, you can easily ensure that your site’s security and architecture meet SEO optimization requirements and that it is found in search results.
1. Use structured and organised data – The organisation of your website’s pages is determined by its structure. In general, a “flat” structure is preferred. In other words, there shouldn’t be too many links between the pages on your website. With a flat layout, search engines like Google can quickly crawl every page of your website.
2. Enhance your website’s speed – Search engines prioritise websites that load fast, hence page speed is seen as an important ranking indication. Several methods exist for speeding up your website:
a) Fast Hosting
b) Fast DNS provider (Domain Name System)
c) Reduce ‘HTTP requests’
d) Compress your image files (without being pixelated) and web pages
e) Try to use one CSS stylesheet
f) Minimize your site’s code.
3. An optimised site format is one that automatically adjusts to any device, making it simple to read and explore. Google makes it clear that one of the most important ranking factors for their algorithms is having a responsive website. A website’s adaptability is now more important than ever because of Google’s new “mobile first” method of indexing content. Therefore, it’s a good idea to ensure that your website is fully responsive and presents for readers on mobile devices, tablets, and desktops in the best way possible.
4. Protecting your website online – The security technology known as SSL (Secure Sockets Layer) creates an encrypted link between a web browser and a web server. If a website’s URL starts with “https://” rather than “http://,” it has implemented SSL. According to Google policy, secure HTTPS websites will be prioritised above insecure ones in search results. Wherever feasible, it is preferable to make sure that your website is safe; this may be done by installing an SSL certificate on your website, but the majority of top website builders now include SSL by default.
5. XML Sitemap – An XML sitemap is a file that aids search engines in exploring and understanding your website. It also includes essential information about each page of the site, such as what priority it has on your site, last Modified, and how often it is updated. Robots won’t require an XML sitemap if it has a good internal linking structure that binds all of the information nicely. However, not every website is well-structured, so an XML sitemap isn’t a bad idea. As a result, we always recommend include an XML site map on your website.
Consequently, improving technological aspects makes it easier for search engines to crawl and comprehend your website. If you do this properly, you can be rewarded with better ranks or even wealthier results. This is essentially technical SEO. Although it seems like a lot, believe us when we say that we have only begun to scratch the surface.