- YouTube Ads Management
Turn Viewers Into Loyal Paying CustomersBigger Businesses Face More Competition, But Don’t Settle for Second Place
- YouTube Ads Management
Boost Ads Viewership and Conversions
Effectively market your brand and reach millions of potential customers on the world’s second-largest search engine, only next to Google – YouTube.
Creativals Internet Marketing Agency’s YouTube Advertising services help you tap into a massive audience with highly targeted ads, expertly managed campaigns and data-driven strategies.
Viewers are twice as likely to make purchases based on what they see on YouTube, with over 70% stating that the platform increases their awareness of new brands.
YouTube Advertising services utilize this massive potential by placing targeted ads in front of relevant audiences.
YouTube Ads are video promotions that appear on the channel’s website, app and Google Display Network (GDN) – a network of over two million websites and apps where ads can be placed.
Google-owned YouTube Ads employ the highly targeted approach of Google Ads but with the added power of video.
With millions of active users and over one billion hours of videos watched daily, YouTube is a goldmine for advertisers. However, creating effective ads and managing campaigns requires expertise, resources and time.
Need help with piquing the interest of potential customers?
Our YouTube advertising services can help siphon traffic toward your channel and increase conversions.
From campaign setup to bid management, Creativals YouTube marketing agency delivers results through data-driven campaigns and creative executions.
A Guide to Advertising on YouTube
YouTube is the preferred platform for viewers, being four times more likely to be used when searching for information about a brand, product or service than other platforms.
Here’s everything you need to know about YouTube video advertising:
What Are YouTube Ads?
YouTube ads are promotional videos that run before, during or after other videos on the platform. They are managed through Google Ads, which means advertisers can access the same data and targeting options as Google Ads.
YouTube advertising targets viewers based on their Google search histories and YouTube viewing habits. This allows brands to showcase video promotions alongside relevant content that millions of users actively engage with for entertainment or education.
Some YouTube ads are pay-per-view (PPV), charged when a viewer watches a few seconds of the ad or interacts with it, while others are pay-per-click (PPC) charged when a viewer clicks on the ad.
Types of YouTube Video Advertising
YouTube’s ad formats offer different positioning and length options to meet your business goals. See the types of YouTube video ads you can leverage based on your brand goals:
Skippable In-Stream Video Ads
These are pre-roll ads that appear before, during or after a video and can be skipped after 5 seconds. They appear on YouTube watch pages and the websites and apps of Google video partners.
When Is It Best Used?
Skippable in-stream video ads are ideal for building brand awareness and driving consideration due to their ability to showcase longer, more detailed stories.
Non-Skippable In-Stream Video Ads
These ads cannot be skipped and must be watched before the viewer can access the main video content. They run for 30 seconds or less and appear on YouTube watch pages and partner sites.
When Is It Best Used?
Much like skippable in-stream ads, non-skippable in-stream video ads are effective for brand awareness and consideration campaigns.
In-Feed Video Ads
These video ads improve the visibility of video content in places of discovery, such as related YouTube videos, YouTube search results or the YouTube mobile homepage.
In-feed video ads feature a thumbnail image and accompanying text. The size and appearance of the ad may vary depending on its placement, but they always encourage viewers to click and watch the video. Once clicked, the video plays on either the YouTube watch page or the channel homepage.
When Is It Best Used?
Ideal for driving consideration and conversions, in-feed ads encourage viewers to watch your entire video and learn more about what your brand has to offer.
Bumper Ads
Bumper ads are short, memorable videos that cannot be skipped, lasting six seconds or less. They appear before, during or after other YouTube videos as well as on the websites and apps of Google video partners.
When Is It Best Used?
Use bumper ads to build brand awareness, convey a simple message or promote a flash sale. They are also effective for retargeting campaigns to keep your brand top-of-mind.
Overlay Ads
Overlay ads appear semi-transparently at the bottom of a video and can be closed by the viewer. They can include images, text or rich media content and are only accessible on desktop devices.
When Is It Best Used?
Overlay ads are ideal for promoting a specific product, offer or call-to-action (CTA) within your video. They work best when used in combination with other types of ads to reinforce your message.
Masthead Ads
These premium, high-visibility banner ads are positioned at the top of the YouTube homepage for 24 hours.The Masthead ad on the desktop features a silent autoplay video at the top of the YouTube Home feed for up to 30 seconds. It can be in widescreen or 16:9 aspect ratio format, with an info panel on the right using assets from your channel.On mobile, the Masthead ad also includes an info panel, but the featured video autoplays with sound when a user visits YouTube. After your campaign ends, the Masthead ad transitions to a standard text and display ad that users can click to visit your channel or website.
To access Masthead ads, you can make a reservation through a Google sales representative.
When Is It Best Used?
Masthead ads are perfect for generating massive brand awareness in a short amount of time. They are ideal for product launches, holiday promotions or events that require immediate impact and high visibility.
What Targeting Options Are Available for YouTube Ads?
In addition to different ad formats, YouTube advertising offers various targeting capabilities for marketers.
- Demographic and Interest-Based Targeting
Identify on-page and off-page factors affecting local and global search rankings, allowing you to recover lost ground and enhance overall online visibility within your target markets.
- Affinity Audiences
Target consumers who visit websites related to your product or service, engage with YouTube content related to your industry or watch specific types of videos.
- Lookalike Audiences
Use first-party data on YouTube Advertising to target individuals similar to those in your marketing or email lists. Share your list with a YouTube ads agency to reach similar audiences and showcase your ads effectively.
- Website Retargeting
This targeting option allows marketers to show ads to users who have previously visited their website or taken a specific action. Using cookies, brands can track user behavior and target them with relevant ads.
Not sure which targeting option is best for your campaign? Get expert recommendations from Creativals YouTube advertising agency. We conduct A/B testing and analyze your audience data to determine the most effective targeting strategy for your specific goals.
Why Your Business Needs YouTube Marketing Services
Close More Sales and Boost Brand Awareness
Over 5 billion videos are consumed on YouTube’s platform daily, making it a powerful tool for content distribution. The ease of sharing videos allows users to engage with their friends and family, creating opportunities for businesses to reach interested leads and grow their customer base.
Moreover, videos have proven to be an effective way of engaging audiences and delivering information. In fact, 81% of businesses use video as a marketing tool, with 69% claiming that video has boosted their sales.
YouTube marketing services also offer the following benefits:
- Cost-Efficient
The average cost-per-view for video ads on YouTube is around $0.10-$0.030, which is relatively lower than Google Ads’ $0.79 for search ads. Save more on ad spend by partnering with a leading YouTube ads agency. These agencies provide bid management and targeting optimization services to help you effectively reach your desired audience at a reduced cost.
- Laser-Focused Targeting
Never miss your target market and waste ad spending with YouTube’s precise targeting options. A YouTube marketing agency can help you target users based on demographics, contextual targeting, behavioral interests and lookalike audiences. Tapping into the right target market ensures a higher conversion rate, impacting your ROI
- High Flexibility
YouTube offers many formats and types of advertising. Engage consumers with funny videos, share testimonials, incorporate surveys, post expert content and more. You can change the setting of your targeting anytime, but to access its full benefits, consider partnering with a top YouTube advertising agency for better results.
- Amazing Digital Reach
There are over 2 billion logged-in users on YouTube, with 21.41% of traffic coming from the U.S. The platform reaches more 18-34 and 18-49-year-olds than any cable network in the U.S. This number makes YouTube an indispensable tool for businesses looking to reach a larger audience.
Boost Campaign Profitability With a Trusted YouTube Ads Manager
Stand Out in a Competitive Market
For many, watching YouTube videos has become part of everyday life. In fact, 62% of internet users in the U.S. use the platform daily, making it a prime location for businesses to advertise and reach their target audience.
However, advertising on YouTube can be a complex process that requires expertise in video production, targeting and optimization.
To succeed on YouTube as an advertiser, you need a trusted YouTube Ads Manager who can effectively manage your ads and help you achieve your goals.
Creativals Internet Marketing Agency, a premier YouTube marketing company, has a team of experienced video ad managers who can create, manage and optimize your YouTube campaigns to drive maximum return on investment (ROI).
As a Google Partner, our team is well-versed in all types of YouTube video ads and can help you determine the best ad format and strategy for your business.
With sophisticated targeting techniques, Creativals YouTube ad agency ensures your ads reach the right people at the right time, whether they’re on desktop or mobile, watching at home or on the go.
Get in touch with us today and we will match you with a YouTube Ads manager who will take care of every aspect of your campaign.
Why Choose Creativals for Your YouTube Advertising
Leverage the Expertise and Experience of Google-Certified Experts
Creativals Internet Marketing Agency is a full-service YouTube marketing agency with over 16 years of experience. We bring together a team of experts in video production, targeting and optimization to deliver outstanding results for our clients.
Partner with our YouTube advertising experts to benefit from:
- Google-Certified Professionals
Work with certified Google Ads specialists with expertise in managing and optimizing YouTube ad campaigns. We have access to the latest tools and resources from Google and have received advanced training to stay updated on trends and best practices.
- Cross-Channel Campaign Execution
Our YouTube marketing company integrates paid advertising into your larger digital marketing strategy to ensure a cohesive approach across all channels. Using an omnichannel approach, we create consistent branding and messaging to reach your target audience on multiple touchpoints.
- Focused Audience Targeting
Gain a 360-degree view of your target audience with Creativals YouTube advertising agency. From demographics and interests to behavioral patterns and lookalike audiences, our YouTube ad specialists use various targeting methods to reach the right audience for your business.
- Flexible Budget Management
Choose from multiple budget options to match your business goals. Our YouTube advertising company works with budgets of all sizes, from small businesses to enterprise-level organizations. We help you allocate your budget for maximum ROI and monitor ad campaigns closely to ensure efficiency.
